Super Clean Capital

Project Scope:

Challenge:

Super Clean Capital had no established brand and needed an identity that would appeal to high-net-worth investors while maintaining professionalism and trustworthiness. Additionally, the challenge was ensuring the brand could align with future consumer-facing laundromat brands, all while maintaining a unique, modern feel.

Solution:

We created a sophisticated brand identity using a palette of light purple, gray, and black, paired with abstract symbols like washing machines and circular motifs. The website design was tailored for investor relations, conveying financial sophistication and trust, while remaining subtle enough to allow future consumer-facing laundromat brands to shine. This strategy set the foundation for Super Clean Capital’s growth as the leading owner and operator of laundromats in the Western United States.