Legacy

Project Scope:

Challenge:

Legacy needed a brand identity that captured its mission—helping people preserve their life stories through AI-generated memoirs. The brand had to feel warm, timeless, and trustworthy while embracing modern technology.

Solution:

We crafted a sophisticated yet inviting brand identity that balances tradition and innovation. The logo, featuring an elegant quill, symbolizes storytelling and legacy. A rich, earthy color palette of deep browns and muted greens conveys warmth and heritage. Refined typography and subtle textures enhance the sense of quality, making the brand feel like a cherished heirloom passed down through generations.